Benefit Cosmetics is a full line of color make-up and skin-care items including concealers, primers, and foundation. Benefit Cosmetic's "Hoola Matte Bronzer" was named the best beauty product by Nylon in 2014. The "Hoola Matte Bronzer" has been given much recognition, including being on the list of Top 10 Best Bronzers of 2018 and named the most sold bronzer in Britain by Vogue. The "Hoola Matte Bronzer" was also announced to be the #1 best-selling bronzer in the United States. Benefit's "They're Real" mascara has been the recipient of the Reader's Choice Award of Best Mascara in department stores by Allure in 2014.