Discover two NEW shades of Superhero No-Tug Waterproof Eyeshadow Sticks in one limited-edition set, designed with female influencer and entrepreneur Madi Nelson (@heymadinelson)! Featuring our exclusive No-Tug Technology, these super blendable eyeshadow sticks in matte and pearl finishes glide onto your lids without tugging on your delicate eye area. Crease-resistant formula with skin-loving caffeine, collagen and peptides provides up to 16-hour wear for your most gorgeous eyes in one swipe!
In partnership with Madi, IT Cosmetics will donate $10,000 in 2023 to Kiva.org, a nonprofit organization that helps to build confidence and equity for women in the workplace by fueling loans for women business owners in underserved communities around the world.