Because all LIFX lights are WiFi connected, you don't need an accompanying bridge or hub to get started. It's easier than "1-2-3", because it's just "1".
LIFX lights regularly outperform the specs on the pack. They're often brighter and more colorful than the majority of the competition.
LEDs are more efficient, but LIFX have been found to lead the pack. CHOICE consumer group found our MINI to be 20% more efficient than the leading competitor.
For handsfree help, ask an assistant. They are already on your phone - why not try it out now? Or get yourself a smart speaker for added convenience.