Apple is a tech giant that specializes in production and distribution of mobile phones, tablets, computers, laptops, smart watches, digital music players, media devices and accessories. Aside from tangible items of exceptional repute, the brand also owns consumer and professional software applications, a payment solution and various operating systems that run in conjunction with its devices. The success of Apple can be measured from the fact that it is the world’s largest IT company by revenue and assets. As of 2019, it has 506 retail stores in over 24 countries with many more expected to launch in coming years. A constant growth in demand for Apple products has led to sharp increase in the company’s online sales in recent times. Whether you are male or female, young or old, student or a professional, a techy or basic user, the brand’s distinctive quality of offering avant garde hardware and software solutions has enabled it to dominate across several consumer groups.